7c7c Privacy Policy — How We Handle Your Personal Data
At 7c7c, protecting your personal information is a responsibility we take seriously. This Privacy Policy explains exactly what data we collect, why we collect it, how we use and store it, and what rights you hold as a 7c7c account holder or visitor in Bangladesh.
Six Privacy Principles We Live By
Before diving into the full legal text, here is a plain-English summary of the six principles that guide how 7c7c approaches data privacy for every player on our platform.
We Collect Only What We Need
7c7c collects personal data strictly to operate the platform, verify your identity, process payments, and comply with applicable obligations. We do not collect data for its own sake or sell it to advertising networks.
We Are Transparent About Usage
Every category of data we hold and the specific purpose for which it is used is documented in this policy. If we introduce a new use of your data, we will notify you and obtain fresh consent where required.
We Protect Your Data Actively
All data transmitted between your device and 7c7c.io is encrypted using SSL/TLS. Sensitive data at rest is stored using industry-standard encryption. Access to personal data is restricted on a strict need-to-know basis.
We Share Responsibly
Personal data is shared with third parties only where necessary — such as payment processors like bKash and Nagad, KYC verification services, and game studios. We never sell your data to marketing or data-broker companies.
You Are in Control
You have the right to access, correct, and request deletion of your personal data. You can manage marketing communication preferences from your account settings or by contacting our support team at any time.
We Keep Data Only as Long as Needed
Personal data is retained only for as long as necessary to fulfil the purpose for which it was collected, or to meet legal and compliance retention obligations. Once the retention period expires, data is securely deleted or anonymised.
Your Data Rights as a 7c7c Player
As a user of the 7c7c platform, you hold specific rights with respect to your personal data. These rights apply to all registered players and visitors accessing 7c7c.io from Bangladesh.
Right to Access
You may request a full copy of the personal data 7c7c holds about you at any time. We will respond within 30 days of receiving a verified request.
Right to Correction
If any personal data we hold is inaccurate or incomplete, you have the right to request that we correct it promptly. Updates to account details can be made via the Mine section.
Right to Erasure
You may request deletion of your personal data where it is no longer necessary for the purpose collected, subject to legal retention obligations we are required to fulfil.
Right to Restrict Processing
You may request that we temporarily halt certain processing activities while a correction request or objection is being assessed by our data team.
Right to Portability
Where technically feasible, you may request your personal data in a structured, machine-readable format so that it can be transferred to another service provider.
Right to Object
You may object to the processing of your personal data for direct marketing purposes at any time, with immediate effect and no requirement to provide justification.
To exercise any of the rights listed above, send a written request to our support team. Email: [email protected] — please note this is displayed as plain text and is not a clickable link. We will acknowledge your request within 5 business days and complete it within 30 days.
Table of Contents
- 1. Introduction
- 2. Data We Collect
- 3. How We Use Your Data
- 4. Legal Basis for Processing
- 5. Cookies and Tracking
- 6. Data Sharing and Third Parties
- 7. International Data Transfers
- 8. Data Retention
- 9. Data Security
- 10. Children and Minors
- 11. Your Rights
- 12. Marketing Communications
- 13. Changes to This Policy
- 14. Contact and Complaints
1. Introduction
1.1 This Privacy Policy ("Policy") describes how 7c7c ("we", "us", "our") collects, uses, stores, shares, and protects personal data relating to visitors and registered players who access the 7c7c online betting and casino platform at 7c7c.io ("Platform").
1.2 This Policy applies to all personal data collected through the Platform, including data provided during account registration, data collected automatically when you browse or use the Platform, data obtained from third-party sources for identity verification purposes, and data generated as a result of your betting and gaming activity.
1.3 By accessing or using the 7c7c Platform, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and use of your information as described herein. If you do not agree with this Policy, you must discontinue using the Platform.
1.4 This Policy should be read alongside our Terms & Conditions, which govern your use of the Platform and are available at 7c7c.io/terms-conditions, and our Responsible Gaming Policy at 7c7c.io/responsible-gaming.
1.5 The Effective Date of this Policy is 1 January 2026. We will update this date and notify affected users whenever a material revision is made.
2. Data We Collect
2.1 We collect personal data in three primary ways: (a) information you provide to us directly; (b) information collected automatically through your use of the Platform; and (c) information received from trusted third-party sources.
2.2 Information You Provide Directly. This includes:
- Full name, date of birth, and gender (collected at registration).
- Contact details including mobile number, email address, and residential address in Bangladesh.
- Account credentials including your chosen username and encrypted password.
- Payment information including the mobile wallet number (bKash, Nagad, Rocket, or Upay) used for deposits and withdrawals. We do not store full card numbers; payment credentials are handled by the respective payment processors.
- Identity documents submitted during KYC verification, including National Identity Card (NID), passport, or driving licence, and proof of address.
- Communications you send to our support team, including live chat transcripts and emails submitted to [email protected].
- Preferences and settings you configure within your account, including responsible gaming limits.
2.3 Information Collected Automatically. When you visit or use the Platform, our systems automatically collect:
- Device information including device type, operating system version, browser type and version, and unique device identifiers.
- Network information including IP address and approximate geographic location derived from IP data.
- Log data including pages visited, time spent on pages, links clicked, search queries entered within the Platform, and error reports.
- Session data including login timestamps, logout timestamps, session duration, and number of concurrent sessions.
- Betting and gaming activity including sports markets viewed, bets placed, casino games launched, stakes, returns, and game round results.
- Cookie and tracking data as described in Section 5 of this Policy.
2.4 Information from Third Parties. We may receive personal data from the following third-party sources:
- KYC and identity verification service providers who confirm the authenticity of documents you submit.
- Payment processors including bKash, Nagad, Rocket, and Upay who confirm transaction status and flag suspicious payment activity.
- Fraud detection and anti-money-laundering screening services that cross-reference your details against watchlists and sanction lists.
- Marketing attribution partners who inform us which channel led to your registration, provided you have consented to such tracking.
| Data Category | Examples | Source |
|---|---|---|
| Identity Data | Name, date of birth, NID number | You / KYC provider |
| Contact Data | Mobile number, email, address | You |
| Financial Data | Wallet numbers, transaction history | You / Payment processor |
| Technical Data | IP address, browser, device ID | Automated collection |
| Behavioural Data | Bets placed, games played, pages visited | Automated collection |
| Communications Data | Support chat transcripts, email correspondence | You |
| Compliance Data | Sanction screening results, fraud flags | Third-party screening services |
3. How We Use Your Data
3.1 7c7c uses personal data collected from you only for the purposes set out in this Section. We do not use your data for purposes incompatible with those listed below without first obtaining your consent or establishing a new lawful basis.
- Account Creation and Management: To register your account, verify your identity and age (21+), and manage your account throughout its lifetime on the Platform.
- Service Delivery: To provide you with access to sports betting markets (including BPL, IPL, T20 World Cup, and international cricket fixtures), live casino games, slots, and all other features of the 7c7c Platform.
- Payment Processing: To process deposits and withdrawals through your chosen mobile wallet (bKash, Nagad, Rocket, or Upay), reconcile transactions, and investigate payment disputes.
- KYC and Regulatory Compliance: To verify your identity documents, perform sanctions screening, comply with anti-money-laundering obligations, and report to relevant authorities where legally required.
- Responsible Gaming: To monitor your gaming behaviour for indicators of problem gambling, enforce the responsible gaming limits you have set, and contact you proactively where we have welfare concerns.
- Customer Support: To respond to your enquiries, resolve disputes, and maintain records of support interactions for quality and training purposes.
- Security and Fraud Prevention: To detect and prevent unauthorised access, account takeovers, bonus abuse, multi-accounting, automated betting, and money laundering activity.
- Platform Improvement: To analyse aggregated usage patterns, optimise the Platform's performance and user experience, and develop new features and products.
- Marketing Communications: To send you promotional offers, bonus notifications, and platform updates, where you have provided consent or where we have a legitimate interest in doing so. See Section 12 for opt-out details.
- Legal Obligations: To comply with any applicable legal obligation, court order, or regulatory requirement, and to establish, exercise, or defend legal claims.
4. Legal Basis for Processing
4.1 We process your personal data only where we have a valid legal basis for doing so. The legal bases we rely on are as follows:
- Contractual Necessity: Processing required to perform our contract with you — including account creation, service delivery, payment processing, and customer support.
- Legal Obligation: Processing required to comply with applicable laws and regulations, including KYC and anti-money-laundering requirements.
- Legitimate Interests: Processing necessary for our legitimate business interests, where those interests are not overridden by your privacy rights — including fraud prevention, platform security, responsible gaming monitoring, and platform analytics. Where we rely on legitimate interests, we carry out a balancing assessment to ensure your interests are appropriately protected.
- Consent: Processing based on your freely given, specific, informed, and unambiguous consent — primarily for marketing communications and optional cookies. You may withdraw consent at any time without affecting the lawfulness of processing carried out before withdrawal.
5. Cookies and Tracking Technologies
5.1 7c7c uses cookies and similar tracking technologies to operate and improve the Platform. A cookie is a small text file stored on your device when you visit a website. Cookies allow us to recognise your device on subsequent visits and to remember your preferences.
5.2 We use the following categories of cookies on the 7c7c Platform:
- Strictly Necessary Cookies: These are essential to the operation of the Platform and cannot be disabled. They enable core functions such as session authentication, account login, and security features. No consent is required for strictly necessary cookies.
- Functional Cookies: These remember your preferences such as preferred language, display settings, and responsible gaming limits, to provide a more personalised experience. Consent is requested for functional cookies.
- Analytics Cookies: These collect anonymised or aggregated data about how you use the Platform — such as pages visited, session duration, and error events — to help us understand usage patterns and improve performance. Consent is requested for analytics cookies.
- Marketing Cookies: These track your activity across sessions to enable us to show you relevant promotional content and to measure the effectiveness of our campaigns. These are only set with your explicit prior consent.
5.3 You can manage cookie preferences through your browser settings or through the cookie preference centre available on the Platform. Disabling certain cookies may affect the functionality of the Platform.
5.4 We do not use cookies to collect sensitive personal data or to build profiles that are then sold to third parties.
6. Data Sharing and Third Parties
6.1 7c7c does not sell, rent, or trade your personal data to any third party for their own marketing purposes. We share personal data only in the limited circumstances described in this Section.
6.2 Payment Service Providers. We share financial data with bKash, Nagad, Rocket, and Upay to the extent necessary to process deposits and withdrawals. Each provider operates under its own privacy policy and data protection obligations.
6.3 KYC and Identity Verification Providers. We share identity document data with our KYC partner to verify the authenticity of documents you submit and to confirm your age eligibility (21+).
6.4 Fraud Prevention and Compliance Services. We may share technical data and identity data with fraud detection, sanctions screening, and anti-money-laundering service providers as part of our compliance obligations.
6.5 Game Technology Providers. Game studios including Pragmatic Play, Evolution Gaming, Ezugi, NetEnt, Microgaming, and Spribe may receive limited session and gameplay data to resolve disputes or investigate technical issues relating to their games. These providers are contractually prohibited from using your data for any other purpose.
6.6 Professional Advisers. We may share personal data with legal advisers, accountants, or auditors where necessary in connection with the conduct of our business, subject to strict confidentiality obligations.
6.7 Law Enforcement and Regulatory Bodies. We will disclose personal data to law enforcement agencies, regulators, or courts where we are legally required to do so, or where we reasonably believe disclosure is necessary to protect the rights, property, or safety of 7c7c, its players, or the public.
6.8 Business Transfers. In the event of a merger, acquisition, restructuring, or sale of all or part of our business assets, personal data held about Platform users may be transferred to the acquiring entity, subject to equivalent data protection commitments.
All third parties with whom 7c7c shares personal data are contractually required to process that data only for the specified purpose, to maintain appropriate technical and organisational security measures, and to comply with applicable data protection requirements.
7. International Data Transfers
7.1 Some of our third-party service providers operate outside of Bangladesh. Where personal data is transferred to a jurisdiction that may not provide the same level of data protection as applicable Bangladeshi law, we take steps to ensure that appropriate safeguards are in place — including contractual data protection clauses — before the transfer takes place.
7.2 By using the 7c7c Platform, you acknowledge and consent to your personal data being transferred outside Bangladesh where necessary for the purposes described in this Policy, subject to the safeguards described above.
8. Data Retention
8.1 We retain personal data only for as long as is necessary for the purpose for which it was collected, or as required by applicable law or regulation. The following retention periods apply as a general guide:
| Data Category | Retention Period | Reason |
|---|---|---|
| Account and Identity Data | Duration of account + 5 years after closure | Regulatory and legal compliance |
| Financial Transaction Records | 7 years from transaction date | Anti-money-laundering obligations |
| KYC Documents | Duration of account + 5 years after closure | Regulatory compliance and dispute resolution |
| Betting and Gaming Activity Logs | 5 years from the date of the activity | Dispute resolution and regulatory audit |
| Customer Support Communications | 3 years from the date of the interaction | Quality assurance and dispute resolution |
| Marketing Consent Records | Until consent is withdrawn + 1 year | Evidence of consent |
| Cookie and Analytics Data | Up to 24 months from collection | Platform analytics and improvement |
8.2 Following the expiry of the applicable retention period, personal data will be securely deleted or irreversibly anonymised so that it can no longer be associated with any individual.
8.3 Where an account is subject to an ongoing investigation, legal hold, or compliance review, the relevant data will be retained until the matter is fully resolved, after which standard retention periods will apply.
9. Data Security
9.1 7c7c implements a comprehensive set of technical and organisational measures to protect personal data against unauthorised access, accidental loss, destruction, alteration, or disclosure. These measures include:
- SSL/TLS encryption for all data in transit between your device and 7c7c.io.
- AES-256 encryption for sensitive personal data stored on our servers.
- Role-based access controls limiting employee access to personal data on a strict need-to-know basis.
- Device recognition and behavioural analytics to detect unusual login patterns and trigger additional verification steps.
- Regular independent security audits and penetration testing of the Platform's infrastructure.
- Two-factor authentication options available to all registered players for account login.
- Secure data centre facilities with physical access controls and 24/7 monitoring.
9.2 While we apply rigorous security standards, no method of electronic transmission or storage is 100% secure. We cannot guarantee the absolute security of your data, and you acknowledge that you transmit data to us at your own risk. If you suspect that your account has been compromised, please notify us immediately at [email protected] (plain text — not a clickable link).
9.3 In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, 7c7c will notify affected individuals without undue delay and take all necessary remediation steps.
10. Children and Minors
10.1 The 7c7c Platform is strictly intended for individuals aged 21 years and above. We do not knowingly collect personal data from anyone under the age of 21.
10.2 If we become aware that personal data has been collected from a person under the age of 21, we will immediately suspend the associated account, delete the data, forfeit any associated balances, and — where appropriate — report the matter to relevant authorities.
10.3 If you believe that a minor has registered on the 7c7c Platform, please contact us immediately at [email protected] (plain text — not a clickable link). We will investigate and take appropriate action without delay.
11. Exercising Your Data Rights
11.1 You may exercise any of the data rights described in this Policy by submitting a written request to our support team. Requests should include your full name, registered email address or mobile number, and a clear description of the right you wish to exercise.
11.2 To protect the security of personal data, we may ask you to verify your identity before processing a data rights request. We will acknowledge your request within 5 business days and complete it within 30 calendar days. Where a request is complex or we receive a high volume of requests, we may extend this period by a further 30 days and will notify you accordingly.
11.3 Certain data rights are subject to limitations. For example, the right to erasure does not apply where we are required to retain data to comply with a legal obligation, to defend a legal claim, or to complete an ongoing KYC or compliance review.
11.4 We do not charge a fee for processing data rights requests unless a request is manifestly unfounded or excessive, in which case we may charge a reasonable administrative fee or decline to act on the request.
11.5 Contact for data rights requests: Email at [email protected] (plain text — not a clickable link). Support is available 24 hours a day, 7 days a week, in English.
12. Marketing Communications
12.1 With your consent, 7c7c may send you promotional communications about bonuses, new games, seasonal offers (including Eid, Pohela Boishakh, Victory Day specials), and platform updates. These communications may be delivered via SMS to your registered mobile number or to your registered email address.
12.2 You may withdraw your consent to receive marketing communications at any time by:
- Updating your communication preferences in the Mine section of your 7c7c account.
- Clicking the unsubscribe link included in any marketing email we send you.
- Contacting our support team at [email protected] (plain text — not a clickable link) and requesting removal from our marketing list.
12.3 Withdrawing consent for marketing communications will not affect your ability to use the Platform, access your account, place bets, or receive transactional communications (such as deposit confirmations, withdrawal notifications, and security alerts) that are necessary for the operation of your account.
12.4 7c7c does not share your contact details with third-party marketers for their own promotional campaigns.
13. Changes to This Policy
13.1 7c7c reserves the right to update this Privacy Policy at any time to reflect changes in our data practices, legal requirements, or Platform features. The Effective Date at the top of this Policy will be updated whenever a material revision is made.
13.2 Where changes are material — meaning they affect how we collect, use, or share your personal data in a way that is less favourable to you — we will notify you via email to your registered address or via a prominent notice displayed on the Platform, at least 14 days before the changes take effect.
13.3 For minor updates (such as clarifications, corrections, or formatting changes that do not alter the substance of the Policy), we may update the Policy without advance notice. We encourage you to review this Policy periodically to stay informed about how we handle your data.
13.4 The current version of this Privacy Policy is always accessible at 7c7c.io/privacy-policy.
14 . Contact and Complaints
14.1 If you have any questions, concerns, or complaints about this Privacy Policy or about how 7c7c handles your personal data, please contact our support team. We are committed to addressing all privacy-related enquiries promptly and transparently.
14.2 Our dedicated data privacy support channel is available 24 hours a day, 7 days a week. You can reach us at:
- Email: [email protected] (plain text — not a clickable link)
- Live chat: Available directly within your 7c7c account dashboard during your logged-in session.
14.3 Please include your full name, registered account details, and a clear description of your concern when contacting us. This allows us to locate your record and respond with full context as quickly as possible.
14.4 We aim to acknowledge all privacy complaints within 5 business days and to resolve them within 30 calendar days. Where a complaint requires a more detailed investigation, we will keep you informed of progress throughout the process.
14.5 If you are not satisfied with our response to your complaint, you have the right to escalate the matter to an appropriate authority or seek independent legal advice. 7c7c will cooperate fully with any such process.
14.6 This Privacy Policy is governed by and construed in accordance with applicable law. Any dispute arising in connection with this Policy shall be subject to the jurisdiction of the relevant courts, and 7c7c commits to engaging constructively in any formal dispute resolution procedure.
For all privacy-related requests — including data access, correction, erasure, and marketing opt-out — email us at [email protected]. This address is displayed as plain text only. Our privacy team responds within 5 business days, Bangladesh Standard Time (BST, UTC+6).
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